The system was for our client—one of the giants of the banking industry—in search of a system that would assist the organization in productive lead-based activity while making the whole effort less of a challenge. Indeed, in this competitive world, nobody can afford to lose any of the customers. Every follow-up is, of course, always as time-consuming as it is tiresome. To make all the above processes smooth, especially the follow-ups in the latter stages, a technological solution for automation is required.
Some of the lead generation and management processes were becoming difficult for them, so they sought the services of Blockchain Consultants to assist. From the client engagement, the client obtained a clear understanding of the roadmap to substantive and state-of-the-art marketing and sales operations.
BFSI
Digital Banking & Finance
Blockchain Consultants emerged as the firm that can meet the requirements of the banking industry by providing a set of effective solutions on digitization. Our competencies in vast development experiences, the capability to work with many advanced technologies, and our capacity to expand to meet some of the most challenging business needs made us the preferred solution provider for our client.
Our solution is oriented towards providing the most recent information from the customer data warehouse to the sales team in detail and when they want it. That is why starting the project we had to engage in discovery sessions and communicate with the sales department.
To start our work, our team performed proper discoveries and conversations with the sales team to ensure that we understood their needs and difficulties thoroughly.
Blockchain Consultants built a first stage lead management solution that was keyed in on giving the sales team quick and direct access to customer-related information.
To ensure the impracticable implementation of the solution, business analysts dedicated their time to ensuring the clients’ sales team was trained in how to use the system. It avoided disruption of the solution and promoted efficiency in its use depending on the degree of acceptance.
There were potential issues on how a lead management application can work even if it is disconnected from the internet and still not miss any leads, and this is what the design of the lead management application addresses.
The software solution has to assimilate all currently offered banking services and include improved new features for employees and the workplace. However, they want to automate the whole process of lead generation right down to conversion from manual. This is what the client required the application for, it could only run in offline mode, so none of the potential leads would be lost that could be converted. Application security to enable secure transfer of data was also a challenge.
Data security was the main issue as far as banking information is concerned because of the kind of data being compiled. Ensuring a high level of security for customers through the use of encryption, secure transmission, and even strict control measures called for extra careful planning.
This is since the members of the client team were very much against the implementation of the new lead management system. It was therefore important to ensure the team responsible for the sales was trained comprehensively in the system to enhance their usage and reduce tones.
The application made remarkable changes in terms of the functioning of the loan disbursing process and extended customer satisfaction. The client was also equipped with the possibility of evaluating the results of the undertaken activity of the sales staff and calculating the bonuses as well.
The lead management system played a dual role in enhancing the organizational activity of loan disbursement, leading to improvement in customer satisfaction.
A particular accomplishment the client achieved was the only way of measuring the performances of the sales staff to determine a proper incentive or motivate the employees.
The solution acted as an enabler for increasing employee satisfaction by providing digital engagement assets at the workplace. Thus, the intuitive design and perceived location contributed to enhancing a positive perception of the work context.
Blockchain Consultants
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